In the digital era of rapid technological development, where every year brings new discoveries and innovations, the field of software development does not stand aside.

Our daily experiences in the digital sphere have changed greatly in recent years.

Successful implementation of AI in tools that are already familiar to us (like FireFly), holding concerts using VR technologies, the emergence of AI assistants and virtual influencers. This is the reality we live in.

For instance, yesterday Google announced its largest and most capable AI model named Gemini.

The main feature of 2023 is the spread of technological innovation beyond the IT sphere.

Every year, Gartner publishes an overview of the most important technology trends and explains how new technologies will affect businesses.

Development of artificial intelligence and machine learning technologies: from past to future

Artificial intelligence (AI) is the ability of computers to think and do things that are usually associated with human mental activity. It’s like giving computers some kind of “smartness” so they can learn from experience, solve problems, understand language, and even make decisions. Instead of having to program each step like in conventional computers, with AI the computer independently extracts knowledge from the data. This makes it flexible and capable of performing various tasks that previously could only be performed by humans.

Artificial intelligence and machine learning are being introduced not only into the IT development industry, but also into other areas. For example, Amazon uses ML to create personalized product recommendations for its users, Facebook uses AI to recognize faces and objects in photos. Microsoft is integrating AI into various products and services, such as Office 365, Skype, and Cortana.

According to a 2022 Forrester survey, AI is already mainstream, with 73% of data and analytics decision makers using such technologies and 74% seeing their positive impact on business.

Kinetic Consulting, a leading business development consulting firm, has launched, the first AI business consulting platform that offers any organization a simple AI consulting solution for 55 different business categories. The platform is based on OpenAI technology.


Metaverses are online platforms that provide users with the opportunity to produce, consume, sell and purchase content using NFTs and blockchain technologies.

Such metaverses include Decentraland, The Sandbox, Meta (Horizon Worlds, Horizon Venues, Horizon Workrooms), Nvidia Omniverse.

Workrooms beach environment

At the beginning of 2023, large companies such as Facebook, Microsoft and Epic were busy creating metaverses, and WaltDisney is already digitizing its parks for online recreation. It turns out that in the next 3 years we will be able to see full-fledged virtual worlds.

Accenture has already created a metaverse environment called Nth Floor, which features replicas of real-life offices.

The development of metaverse concepts has created much social and ethical debate. Questions have arisen about data security and privacy in such spaces.

Extended Reality

AR is part of the metaverse. Recently, AR & VR has been actively used for interactive advertising campaigns and visualization of digital products for consumers.

Services, first of all, are characterized by their intangibility, and it is this problem that many brands solve by introducing AR and VR technologies.

IKEA has developed the IKEA Place app, which uses AR technology to allow users to virtually place IKEA furniture in their own homes before purchasing. This allows buyers to see how the new furniture will look and fit into their decor.

Ikea Place App

The main advantages of using augmented reality technologies for e-commerce:

  • Reduced maintenance time;
  • The ability for the audience to try on a product before purchasing it;
  • Improving user experience;
  • Tangibility of online shopping.

AR/VR is bridging the gap between the real and digital worlds, and by 2024, with mass adoption of the technology, the quality of service will be improved.

Apple Vision Pro is an entertainment product that also aims to be a portable workspace. In practice, the device can be used in 2024.


Cryptocurrencies as gifts

If you are struggling to find a gift for the New Year, we suggest you surprise your friends with cryptocurrency.

For example, Nike and RTFKT launched the MNLTH NFT series on OpenSea. Many crypto services have already added the ability to give cryptocurrencies.

Green technologies

A new study shows that by 2027, the AI industry could consume as much energy as countries such as Argentina, the Netherlands or Sweden.

As businesses expand their digital presence, the need for sustainability becomes more important. The environmental impact of energy-intensive equipment poses a moral and practical challenge that requires solutions that balance productivity with responsible use of resources.


The term “super app” is usually used to refer to mobile applications that provide not just one service, but a whole range of different services and functions in a single application. It is a kind of universal digital tool that combines various aspects of the user’s life in one place.

Gartner estimates that the top 15 super apps in 2022 were downloaded more than 4.6 billion times worldwide, with 2.68 billion active users.

Over time, super apps will also support smart chatbots, IoT-based technologies, and immersive experiences related to the metaverse

Progressive Web Application (PWA)

PWA is the main trend for 2023 in web development. These types of apps function like a website with full functionality of a mobile app.

PWAs are beneficial for both consumers and businesses:

  • The fast loading and ease of use of PWAs lead to increased user engagement, which has a positive impact on their experience.
  • With responsive design and fast loading times, PWAs help improve conversion rates as users are more likely to interact with apps that are efficient and user-friendly.
  • PWA development does not take much time. And also, since PWAs are loaded from the server, updates can be made without the need to update the app on users’ devices.
  • The application can be quickly and easily installed, and businesses do not have to go through moderation in Google Play/App Store.

Bots and AI assistants

One of the most influential and well-known technologies for 2023, capable of shaping the future of web development, is considered to be bots and AI assistants. Today we already use the functionality of assistants like Alexa, Siri, Cortana every day.